The Key to Social Media Marketing Success: Be Social
Posted by administrator on Wednesday, March 10th, 2010
Many of us hear people say "Use gotta use Twitter to advertise your business!" Or, "If you really want to get big, you need a Facebook fan page with tons of fans." Others encourage you to run off and spend countless hours reading forums, blogs, and subscribing and following tons of people's sites to do "social networking" to boost your business.
That's all fine and dandy. But there's one thing that's important to remember: when you begin, begin by being social. Talk to others, ask questions, engage in a dialog. Far too many fail and get burnt out with social media marketing because they spend their time self-promoting, and their fans / followers grow tired of reading ads.
Businesses that succeed most with their social media marketing efforts work hard to engage their readers and create dialog. Asking for feedback, sharing fun stories, responding to other's comments are a great start.
Comments
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Many people think social media marketing is some sort of magic for businesses. While there are many benefits of these social media outlets, people must recognize it as another form of networking. You wouldn't dare run through a room, introduce yourself to every person, leave, and expect to see good long-term results. You must realize you are out to build relationships, not to obtain fans and followers.by Jon on 10 March 2010 at 8:46 p.m.