Excellent Marketing Book
Posted by administrator on Wednesday, April 2nd, 2008
I want to pass this information on to anyone that may be interested in some great information. Isn't this what blogs are for?
My all-time favorite marketing book is called "Getting Everything You Can Out Of All You've Got" by Jay Abraham. It isn't a "how to sell online" book, per se, but the principles taught in the book can applied to online sales as well. The book teaches you to think of methods that other industries use and apply them to your own way of doing business. I find it a great brain storming starter. It also taught me that there are only three ways to increase your business: 1. Get more clients 2. Increase the unit of sale (more profit margin or get them to buy more when they do buy) 3. Get the customers to purchase more frequently. It stresses the importance of first and formost doing the very best service for your clients, which is refreshing -- most books these days are more like "getting away with everything you can with as little commitment as possible".
You can find the book on Amazon.com by clicking the link above.